On this page you will find resources to learn about agritourism. These include FARMS´ CHARM posters, project results and a glossary of key terms used throughout the educational materials.


This poster gives a first insight into FARMS´ CHARM introducing you to the project, the involved partners, objectives and prospective results. You are more than welcome to distribute it and contact the project partners for more information.

Project results

Insight Educational Guidelines for mentors in agritourism

A set of 20 guidelines providing insights and key information in “how-to” understanding the sector and starting establishing agritourism venues. This will enable you to firstly cover training needs in topic-selected areas and secondly provide specific targeted advisory services directly to other farmers and small rural entrepreneurs.

Creative Micro-learning Videos

Short videos that will help you to increase your knowledge on how to incorporate agritourism activities, effectively target them to the customers and exploit the maximum potential of one’s property.



involves visiting working farms or agricultural enterprises for a firsthand rural experience. It allows tourists to engage in farm activities, learn about agriculture, and stay on the farm. Activities range from fruit picking and animal care to workshops on farming practices. It’s a blend of education, entertainment, and support for local communities.

Agritourism packages

Special promotions and packages that encourage potential customers to choose your accommodation over others.


in relation to the types of intervention for rural development means: (a) a public or private law body, an entity with or without legal personality, a natural person or a group of natural or legal persons responsible for initiating or both initiating and implementing operations; (b) in the context of financial instruments, the body that implements the holding fund or, where there is no holding fund structure, the body that implements the specific fund or manages the financial instrument, the managing authority

Channel Manager System

is a tool used in travel industries to streamline inventory management across multiple online booking channels. It centralizes control, synchronizes availability and rates, and automates updates in real-time. This system helps businesses efficiently distribute room inventory and optimize pricing strategies across various online platforms.

Community-led Local Development

Community-led local development focuses on a specific territory (the territorial scopes of local action groups), is led by local action groups composed of entities that represent public and private subregional socio-economic interests, and in which no public authorities defined according to national regulations nor any of the interest groups have the decision-making majority, it is carried out on the basis of strategies designed by the individual local action groups (CLLD strategies), is conceived with regard to sub-regional needs and potential and includes innovative elements in local contexts, networking and cooperation

Copyright Issues

Copyright is a legal protection from an original work of authorship that you produce.Copyright as an intellectual property protection covers many things, and it’s important to know what is and isn’t able to be protected under copyright. Copyright law applies to many types of materials in business, science, education, the arts and more.

Email marketing

involves sending promotional content, updates, or newsletters to a specific audience via email. It’s aimed at engaging recipients, building brand awareness, driving sales, and fostering customer loyalty. This approach relies on personalized messages, attractive designs, audience segmentation, and performance analysis to optimize campaign effectiveness.

EU funds

EU funds intended to co-finance programmes included under the Partnership Agreement: European Regional Development Fund, Cohesion Fund, European Social Fund Plus, European Maritime, Fisheries and Aquaculture Fund and the Just Transition Fund

EU Green deal farm to fork

The European Green Deal is an EU framework that has the objective to transform the EU into a modern, resource-efficient and competitive economy, ensuring no net emissions of greenhouse gases by 2050 and looking into environmental issues such as climate change, loss of biodiversity, ozone depletion, water pollution, urban stress, waste production and more. One of the strategies that go in line is the Farm to Fork Strategy that aims at making food systems fair, healthy and environmentally-friendly by necessary redesigning our food systems It sees five parts as core steps to look at: (1) production, (2) cleaning and packaging, (3) distribution, (4) retail, and (5) consumption. Read more here and here

Farm diversification

(1) agricultural diversification (e.g., selling a specific mix of products);(2) product differentiation (e.g., organic production or products of protected designation of origin);(3) non-agricultural diversification (e.g., recreational activities). The combination of the agricultural diversification with non-agricultural activities can be considered a typical resilience strategy of small European farms where products requiring processing are more typically marketed through integrated supply chains and the marketing channels differ among diversified and more focused business.


‘farmer’ means a natural or legal person, or a group of natural or legal persons, regardless of the legal status granted to such group and its members by national law, whose holding is situated within the territorial scope of the Treaties, as defined in Article 52 of the Treaty on European Union in conjunction with Articles 349 and 355 of the Treaty on the Functioning of the European Union (TFEU), and who exercises an agricultural activity as determined by Member States in accordance with Article 4(2).

Graphic design

Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is “the art and practice of planning and projecting ideas and experiences with visual and textual content,” according to the American Institute of Graphic Arts (AIGA®). In simple terms, graphic designers make visuals to communicate certain messages.


means all the units used for agricultural activities and managed by a farmer situated within the territory of the same Member State; -‘intervention’ means a support instrument with a set of eligibility conditions specified by a Member State in its CAP – Common Agricultural Policy Strategic Plan based on a type of intervention provided for in this Regulation; – ‘operation’ means: (a) a project, contract, action or group of projects or actions selected under the CAP Strategic Plan concerned; (b) in the context of financial instruments, the total eligible public expenditure granted to a financial instrument and the subsequent financial support provided to final recipients by that financial instrument


is an individual with a significant online presence and credibility in a particular industry or niche. They have the power to affect the purchasing decisions and behaviours of their followers or audience due to their expertise, authority, or relatability. Influencers often collaborate with brands to promote products or services, leveraging their reach and engagement to endorse or review items to their followers. They can operate across various platforms like social media, blogs, or video-sharing sites, cultivating a loyal and engaged audience.


Intervention means a support instrument with a set of eligibility conditions specified by a Member State in its CAP – Common Agricultural Policy Strategic Plan based on a type of intervention provided for in this Regulation.


In addition to its primary function of producing food and fibre, agriculture can also design the landscape, protect the environment and territory and conserve biodiversity, manage resources sustainably, contribute to the socio-economic survival of rural areas, guarantee food security. When agriculture adds one or more of these functions to its primary role it can be defined multifunctional.” (OECD – Organization for Economic Development and Cooperation – 2001). According to the definition of the Directorate General for Agriculture of the European Commission, the multifunctionality brings together the “complementary roles that agriculture plays within society, in addition to its role as a food producer”, including “the provision of public goods, such as security food, sustainable development, environmental protection, rural vitality and maintenance of a general balance within society between farmers’ incomes and people’s incomes other occupations”. The multifunctionality of agriculture can be defined as the “capacity of the primary sector to produce secondary goods and services of various kinds jointly and to a certain extent inevitably connected to the production of products intended for human and animal consumption”


is a regularly distributed publication containing updates, news, or information related to a particular topic, organization, or interest. Typically delivered via email, newsletters aim to engage and inform subscribers about recent developments, events, promotions, or relevant content from the sender. They often feature articles, announcements, upcoming events, promotions, and sometimes exclusive offers or insights. The primary purpose of a newsletter is to maintain communication with a targeted audience, foster relationships, and provide valuable, timely information to keep subscribers informed and engaged.

Non agricultural activities

has led to a rethinking of the traditional agricultural activities that continue to represent the main economic activity, especially in the most marginalized areas, even if they are no longer carried out exclusively

Online marketing

refers to promotional strategies and techniques conducted through digital channels like the internet, social media, email, websites, and search engines. It involves various methods such as content marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and influencer collaborations. The primary goal of online marketing is to enhance brand visibility, engage with target audiences, drive website traffic, generate leads, and ultimately increase sales or conversions through digital platforms.


means the basic strategic document of thematic, financial and technical nature for a particular thematic area or territory with a description of concrete objectives and priorities for using the EU funds in the 2021– 2027 programming period, which the Member State wants to achieve in the thematic area/priority and how they are to be achieved, in linkage to the Partnership Agreement and Union strategy. It is a binding document for the managing authority of the given programme vis-á-vis the European Commission. It is also called a programming document


A project is a coherent set of activities co-financed from a programme, aimed at achieving clearly defined and measurable objectives. A project includes eligible and non-eligible project activities that contribute to the fulfilment of evaluation conditions, and the achievement of the goals and purpose of the project. A project is implemented within a specified time frame and with a given budget, distinguishing eligible and ineligible expenditure. In terms of types of operation, a distinction is made between an individual project and a simplified project.


involves strategic activities aimed at raising awareness, interest, and engagement with a product, service, or event. It encompasses various marketing techniques such as advertising, public relations, discounts, or special offers, aiming to attract and retain customers, increase visibility, and drive sales or participation. The goal is to influence perception, generate interest, and encourage action among the target audience.

Promotional material

This includes materials like brochures, flyers, banners, and digital content designed to attract and inform potential customers, ultimately driving sales and brand awareness.


Responsive web design (RWD) refers to designing websites to adapt to a user’s device. The goal is for a website to retain its optimal usability and appearance regardless of the device it’s displayed on. Responsive web design is about creating web pages that look good on all devices! A responsive web design will automatically adjust for different screen sizes and viewports.

Social media

refers to online platforms like Facebook, Twitter, Instagram, and LinkedIn, and websites that allow users to create and share content, interact, and network with others. These platforms enable people to connect, exchange information, share opinions, and engage with diverse content, including text, images, videos, and links. They serve as a hub for communication, entertainment, and information dissemination among individuals, businesses, and communities worldwide. Social media platforms vary, offering distinct features and functionalities, but collectively, they facilitate real-time interactions, foster communities, and enable both personal and professional networking.


refers to the practice of meeting present needs without compromising the ability of future generations to meet their own needs. It encompasses environmental stewardship, economic viability, and social responsibility. It involves using resources wisely, reducing waste, and considering long-term impacts to ensure a balanced and healthy future for both people and the planet.

Target audience

refers to the specific group of people or demographic that a product, service, or message is intended to reach and impact. It’s the group most likely to be interested in what’s being offered, and marketing efforts are often tailored to meet their preferences, needs, and characteristics. Understanding the target audience helps in creating more effective strategies and better-tailored content.

UX/UI – user-friendly

UX/UI user-friendly pertains to designing digital interfaces that prioritize a positive user experience (UX) and an intuitive user interface (UI). This involves creating visually appealing and easy-to-navigate designs, considering user needs, behaviors, and preferences to enhance overall usability and satisfaction with the digital product or service.

Visual identity

encompasses the visual elements that represent and distinguish an entity, such as a brand, organization, or project. It includes the logo, colour palette, typography, imagery, and design style that collectively communicate the entity’s personality, values, and message. A strong visual identity ensures consistency across various mediums and helps create a recognizable and memorable image in the minds of the target audience.

Web optimization

Web optimization refers to the process of improving a website’s performance, speed, and visibility to enhance user experience and search engine rankings. This is perfomed through techniques such as SEO, content optimization, and efficient coding to ensure optimal functionality and faster loading in the web browsers and search engines.