refers to the specific group of people or demographic that a product, service, or message is intended to reach and impact. It’s the group most likely to be interested in what’s being offered, and marketing efforts are often tailored to meet their preferences, needs, and characteristics. Understanding the target audience helps in creating more effective strategies and better-tailored content.
The Farms’ Charm project aims to develop learning materials to educate small and medium-sized farmers in possible ways of starting their agritourism activities which will help them not only diversify their incomes but also promote their farm products directly to consumers. All that while reviving the rural areas and local communities and promoting a sustainable way of tourism which is in line with the tendencies of slowing down and staying longer at one area.
This project has been funded with support from the European Commission. The content of this website reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.