refers to promotional strategies and techniques conducted through digital channels like the internet, social media, email, websites, and search engines. It involves various methods such as content marketing, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and influencer collaborations. The primary goal of online marketing is to enhance brand visibility, engage with target audiences, drive website traffic, generate leads, and ultimately increase sales or conversions through digital platforms.
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