is an individual with a significant online presence and credibility in a particular industry or niche. They have the power to affect the purchasing decisions and behaviours of their followers or audience due to their expertise, authority, or relatability. Influencers often collaborate with brands to promote products or services, leveraging their reach and engagement to endorse or review items to their followers. They can operate across various platforms like social media, blogs, or video-sharing sites, cultivating a loyal and engaged audience.
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