{"id":1348,"date":"2024-01-23T11:26:43","date_gmt":"2024-01-23T11:26:43","guid":{"rendered":"https:\/\/farmscharm.com\/?post_type=glossary&#038;p=1348"},"modified":"2024-02-05T10:13:25","modified_gmt":"2024-02-05T10:13:25","slug":"identidad-visual","status":"publish","type":"glossary","link":"https:\/\/farmscharm.com\/es\/glossary\/identidad-visual","title":{"rendered":"Identidad visual"},"content":{"rendered":"\n<p>Engloba los elementos visuales que representan y distinguen a una entidad, como una marca, organizaci\u00f3n o proyecto. Incluye el logotipo, la paleta de colores, la tipograf\u00eda, las im\u00e1genes y el estilo de dise\u00f1o que comunican colectivamente la personalidad, los valores y el mensaje de la entidad. 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