{"id":1379,"date":"2023-12-05T07:54:41","date_gmt":"2023-12-05T07:54:41","guid":{"rendered":"https:\/\/farmscharm.com\/zdroje"},"modified":"2024-10-17T10:35:51","modified_gmt":"2024-10-17T10:35:51","slug":"zdroje","status":"publish","type":"page","link":"https:\/\/farmscharm.com\/cs\/zdroje","title":{"rendered":"Projektov\u00e9 v\u00fdstupy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1379\" class=\"elementor elementor-1379 elementor-1085\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e3da96c e-flex e-con-boxed e-con e-parent\" data-id=\"7e3da96c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0d8c8 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"2ba0d8c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/farmscharm.com\/home\">Dom\u016f<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-title-color=\"#FFFFFF\" class=\"elementor-element elementor-element-7e452b40 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7e452b40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">&gt;<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75746329 e-flex e-con-boxed e-con e-parent\" data-id=\"75746329\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac30db elementor-widget elementor-widget-heading\" data-id=\"6ac30db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projektov\u00e9 v\u00fdstupy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d991bb0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d991bb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"On this page you will find resources to learn about agritourism. These include FARMS\u00b4 CHARM posters, project results and a glossary of key terms used throughout the educational materials.\"}\" data-sheets-userformat=\"{\"2\":33569153,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":12,\"28\":1}\">Na t\u00e9to str\u00e1nce naleznete zdroje informac\u00ed o agroturistice. Sou\u010d\u00e1st\u00ed jsou plak\u00e1t projektu FARMS\u00b4 CHARM, projektov\u00e9 v\u00fdstupy a slovn\u00ed\u010dek kl\u00ed\u010dov\u00fdch pojm\u016f pou\u017e\u00edvan\u00fdch ve vzd\u011bl\u00e1vac\u00edch materi\u00e1lech. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-496dfb47 e-flex e-con-boxed e-con e-parent\" data-id=\"496dfb47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7448338 e-con-full e-flex e-con e-child\" data-id=\"7448338\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afbcd4a elementor-widget__width-initial dce_masking-none elementor-widget elementor-widget-image\" data-id=\"afbcd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ-725x1024.jpg\" class=\"attachment-large size-large wp-image-1127\" alt=\"\" srcset=\"https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ-725x1024.jpg 725w, https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ-212x300.jpg 212w, https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ-768x1085.jpg 768w, https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ-1087x1536.jpg 1087w, https:\/\/farmscharm.com\/wp-content\/uploads\/2024\/02\/farms-charms-A4-finalCZ.jpg 1241w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31cc713 e-flex e-con-boxed e-con e-child\" data-id=\"31cc713\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f37c22d elementor-widget elementor-widget-heading\" data-id=\"f37c22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Plak\u00e1t<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0717b elementor-widget elementor-widget-text-editor\" data-id=\"1a0717b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"This poster gives an first insight to FARMSCHARM introducing you to the project, the involved partners, objectives and prospective results. You are more than welcome to distribute this poster and to contact the project partners for more information.\\n\"}\" data-sheets-userformat=\"{\"2\":33569153,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":12,\"28\":1}\">Tento plak\u00e1t poskytuje z\u00e1kladn\u00ed informace o projektu FARMS\u00b4 CHARM t\u00fdkaj\u00edc\u00ed se z\u00fa\u010dastn\u011bn\u00fdch partner\u016f, projektov\u00fdch c\u00edl\u016f a pl\u00e1novan\u00fdch v\u00fdstup\u016f projektu. M\u016f\u017eete si jej st\u00e1hnout a sd\u00edlet. Pro dal\u0161\u00ed informace nev\u00e1hejte kontaktovat partnery. <br \/><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#CA581A\" class=\"elementor-element elementor-element-d396ba7 elementor-widget elementor-widget-button\" data-id=\"d396ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/farmscharm.com\/cs\/farms-charms-a4-2\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pod\u00edvejte se na plak\u00e1t projektu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b223d3d e-flex e-con-boxed e-con e-parent\" data-id=\"b223d3d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e54c098 elementor-widget elementor-widget-heading\" data-id=\"e54c098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projektov\u00e9 v\u00fdstupy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb33230 e-flex e-con-boxed e-con e-child\" data-id=\"bb33230\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a392d76 e-con-full e-flex e-con e-child\" data-id=\"a392d76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cfef74 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6cfef74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 108.8 122.9\" style=\"enable-background:new 0 0 108.8 122.9;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill-rule:evenodd;clip-rule:evenodd;fill:#CA581A;}<\/style><path class=\"st0\" d=\"M62.7,69.8h37.1c5,0,9,4,9,9v35.2c0,5-4,9-9,9H62.7c-5,0-9-4-9-9V78.7C53.7,73.7,57.7,69.7,62.7,69.8L62.7,69.8 z M84.5,28.2c1.3,0.4,2.3,1.6,2.3,3v5.3h7.8c1.8,0,3.6,0.7,4.9,2c1.3,1.3,2,3.1,2,4.9v16.8h-6V43.4c0-0.3-0.1-0.5-0.3-0.7 c-0.2-0.2-0.4-0.3-0.7-0.3h-7.7v17.8h-6.3V35H54.2c-1.8,0-3.2-1.4-3.2-3.1c0,0,0,0,0,0V6.3H6.3v95.5h37.4v6.3H16.4v7.9 c0,0.3,0.1,0.5,0.3,0.7c0.2,0.2,0.4,0.3,0.7,0.3h26.4v5.9H17.4c-3.8,0-6.9-3.1-6.9-6.9v-7.9H5.7c-1.5,0-2.9-0.6-4-1.7 c-1.1-1.1-1.7-2.5-1.7-4V5.7C0,2.5,2.5,0,5.6,0c0,0,0,0,0,0h48.5c0.9,0,1.8,0.4,2.4,1.2L84.5,28.2L84.5,28.2z M57.3,11.1l18.9,17.6 H57.3V11.1z M20,51.6c-1.1,0-2,1-2,2.1c0,0,0,0,0,0c-0.1,1.1,0.8,2.1,1.9,2.1c0,0,0.1,0,0.1,0h37c1.1,0,2-1,2-2.1c0,0,0,0,0,0 c0.1-1.1-0.8-2.1-1.9-2.1c0,0-0.1,0-0.1,0H20z M20,66.9c-1.1,0-2,1-1.9,2.1c0,0,0,0,0,0.1c-0.1,1.1,0.7,2.1,1.8,2.1c0,0,0.1,0,0.1,0 h23.7v-4.3H20z M20,82.2c-1.1,0-2,1-1.9,2.1c0,0,0,0,0,0.1c-0.1,1.1,0.8,2.1,1.9,2.1c0,0,0,0,0.1,0h23.7v-4.3H20z M20,36.4 c-1.1,0-2,0.9-2,2c0,0,0,0.1,0,0.1c-0.1,1.1,0.8,2.1,1.9,2.1c0,0,0.1,0,0.1,0h21.9c1.1,0,2-1,1.9-2.1c0,0,0,0,0,0 c0.1-1.1-0.8-2.1-1.9-2.1c0,0,0,0,0,0L20,36.4z M20,21.1c-1.1,0-2,1-1.9,2.1c0,0,0,0,0,0.1c-0.1,1.1,0.8,2.1,1.9,2.1c0,0,0,0,0.1,0 h12c1.1,0,2-1,1.9-2.1c0,0,0,0,0,0c0.1-1.1-0.8-2.1-1.9-2.1c0,0,0,0,0,0H20z M84,80.8c2-0.2,3.8,1.3,4,3.3c0,0.2,0,0.5,0,0.7 c0,1.3-0.7,2.6-1.8,3.4c-1.2,1-2.7,1.5-4.2,1.5c-1.1,0.1-2.1-0.3-2.9-1c-0.7-0.7-1.1-1.7-1.1-2.7c0-1.4,0.7-2.7,1.8-3.6 C80.9,81.3,82.4,80.8,84,80.8z M77.6,111.8V96.1h-3c0-4.1,7.5-1.4,13-2.8v18.5H77.6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b91a35 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5b91a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vzd\u011bl\u00e1vac\u00ed pokyny pro mentory v agroturistice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8ce60 elementor-widget elementor-widget-text-editor\" data-id=\"fa8ce60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"A set of 20 guidelines providing insights and key information in \\\"how-to\\\" understanding the sector and starting establishing agritourism venues. This will enable you to firstly cover training needs in topic-selected areas and secondly provide specific targeted advisory services directly to other farmers and small rural entrepreneurs.\"}\" data-sheets-userformat=\"{\"2\":33569153,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":12,\"28\":1}\">Soubor 20 pokyn\u016f k agroturistice, kter\u00e9 poskytuj\u00ed p\u0159ehledn\u00e9 a kl\u00ed\u010dov\u00e9 informace o tom, jak toto odv\u011btv\u00ed l\u00e9pe pochopit a jak se zakl\u00e1d\u00e1n\u00edm agroturistick\u00fdch za\u0159\u00edzen\u00ed za\u010d\u00edt. Tyto pokyny umo\u017e\u0148uj\u00ed nejen pokr\u00fdt pot\u0159eby \u0161kolen\u00ed ve vybran\u00fdch tematick\u00fdch oblastech, ale tak\u00e9 poskytnout konkr\u00e9tn\u00ed a c\u00edlen\u00e9 poradensk\u00e9 slu\u017eby dal\u0161\u00edm farm\u00e1\u0159\u016fm a drobn\u00fdm podnikatel\u016fm na venkov\u011b. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#CA581A\" class=\"elementor-element elementor-element-828b6e4 elementor-widget elementor-widget-button\" data-id=\"828b6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learning.farmscharm.com\/cs\/pokyny\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">St\u00e1hn\u011bte si na\u0161e Vzd\u011bl\u00e1vac\u00ed pokyny<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc7f624 e-con-full e-flex e-con e-child\" data-id=\"fc7f624\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-410da0d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"410da0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 122.9 111.3\" style=\"enable-background:new 0 0 122.9 111.3;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#CA581A;}<\/style><path class=\"st0\" d=\"M23.6,0h75.7c13,0,23.5,10.6,23.6,23.6v64.2c0,6.2-2.5,12.2-6.9,16.7l-0.2,0.2c-4.4,4.3-10.3,6.7-16.4,6.7H23.6 c-6.3,0-12.2-2.5-16.7-6.9l-0.2-0.2C2.4,99.8,0,93.9,0,87.8V23.6C0,10.6,10.6,0,23.6,0z M54,47.7l25.2,17.6c1.8,1.1,2.3,3.5,1.2,5.2 c-0.3,0.4-0.6,0.8-1,1.1L54.2,89.1c-0.7,0.6-1.5,0.9-2.4,0.9c-2.1,0-3.8-1.7-3.8-3.8c0,0,0,0,0,0V50.8l0,0c0-2.1,1.6-3.8,3.7-3.8 C52.5,47,53.3,47.2,54,47.7z M7.3,26.5h14l9.1-19.1h-6.8c-9,0-16.2,7.3-16.2,16.2C7.3,23.6,7.3,26.5,7.3,26.5z M37,7.3l-9,19.1h25.4 l9.1-19.1l0,0L37,7.3z M69.1,7.3l-9.1,19.1h24.7l9.1-19.1H69.1z M100.4,7.3l-9.1,19.1h24.3v-2.9C115.5,15,108.9,8,100.4,7.3 L100.4,7.3z M115.6,34H7.3v53.7C7.4,92,9,96,12,99.1l0.2,0.2c3,3,7.1,4.8,11.4,4.8h75.7c4.2,0,8.3-1.7,11.3-4.6l0.2-0.2 c3.1-3,4.8-7.2,4.8-11.5L115.6,34L115.6,34z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6516b elementor-widget elementor-widget-heading\" data-id=\"aa6516b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kr\u00e1tk\u00e1 vzd\u011bl\u00e1vac\u00ed videa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a49e7 elementor-widget elementor-widget-text-editor\" data-id=\"e1a49e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-sheets-root=\"1\" data-sheets-value=\"{\"1\":2,\"2\":\"Short videos that will help you to increase your knowledge on how to incorporate agritourism activities, effectively target them to the customers and exploit the maximum potential of one's property.\"}\" data-sheets-userformat=\"{\"2\":33569153,\"3\":{\"1\":0,\"3\":1},\"10\":0,\"11\":4,\"14\":{\"1\":3,\"3\":1},\"15\":\"Calibri\",\"16\":12,\"28\":1}\">Tato kr\u00e1tk\u00e1 vzd\u011bl\u00e1vac\u00ed videa v\u00e1m pomohou l\u00e9pe porozum\u011bt tomu, jak do sv\u00e9 \u010dinnosti za\u010dlenit agroturistick\u00e9 aktivity a jak efektivn\u011b oslovit z\u00e1kazn\u00edky a pln\u011b tak vyu\u017e\u00edt potenci\u00e1l sv\u00e9ho majetku.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#CA581A\" class=\"elementor-element elementor-element-c435f31 elementor-widget elementor-widget-button\" data-id=\"c435f31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.youtube.com\/@FarmsCharm\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Shl\u00e9dn\u011bte kr\u00e1tk\u00e1 vzd\u011bl\u00e1vac\u00ed videa<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ee31e9 e-con-full e-flex e-con e-child\" data-id=\"1ee31e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd63f91 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"bd63f91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 111.6 122.9\" style=\"enable-background:new 0 0 111.6 122.9;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill-rule:evenodd;clip-rule:evenodd;fill:#CA581A;}<\/style><path class=\"st0\" d=\"M79.9,65.7c13.8,0,25,11.3,24.9,25.1c0,4.8-1.4,9.5-4,13.5l10.8,11.8l-7.5,6.8l-10.4-11.5 c-11.5,7.7-27,4.7-34.7-6.8s-4.7-27,6.8-34.7C70,67.1,74.9,65.6,79.9,65.7z M19,65.9c-1.5-0.1-2.7-1.3-2.6-2.8 c-0.1-1.5,1.1-2.8,2.6-2.8c0,0,0,0,0,0h33.6c1.5,0.1,2.6,1.3,2.6,2.8c0.1,1.5-1.1,2.8-2.6,2.8c0,0,0,0,0,0H19z M83.4,17.3h9.3 c3.7,0,6.6,3,6.7,6.6v30.9c-0.2,2.1-5.3,2.1-5.8,0V23.9c0-0.3-0.1-0.5-0.3-0.7c-0.2-0.2-0.4-0.3-0.7-0.3h-9.3v31.8 c-0.5,1.9-4.8,2.2-5.7,0V6.7c0-0.2-0.1-0.5-0.3-0.7c-0.2-0.2-0.4-0.3-0.7-0.3h-70C6.4,5.7,6.2,5.8,6,6C5.8,6.2,5.7,6.4,5.7,6.7v79.1 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c0-6.5,7-4,9.3-7.2c0.1-0.1,0.1-0.2,0.2-0.3C77.5,91.7,75.8,89.5,75.6,89.3L75.6,89.3z M79.9,70.9c11,0,19.9,8.9,19.8,19.9 c0,11-8.9,19.9-19.9,19.8c-11,0-19.8-8.9-19.8-19.9C60,79.8,68.9,70.9,79.9,70.9C79.9,70.9,79.9,70.9,79.9,70.9z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03b10f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d03b10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zpr\u00e1va Inspirativn\u00ed p\u0159\u00edpadov\u00e9 studie<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06613ac elementor-widget elementor-widget-text-editor\" data-id=\"06613ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tato zpr\u00e1va dopodrobna zkoum\u00e1 p\u0159\u00edb\u011bhy \u00fasp\u011bch\u016f a v\u00fdzev, kter\u00fdm \u010del\u00ed agroturistick\u00e9 podniky v Rakousku, na Kypru, v \u010cesk\u00e9 republice, It\u00e1lii a \u0160pan\u011blsku.<\/p>\n<p>K prozkoum\u00e1n\u00ed jednotliv\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed, nav\u0161tivte pros\u00edm tr\u00e9ninkovou platformu FARMSCHARM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-dce-background-color=\"#CA581A\" class=\"elementor-element elementor-element-d401620 elementor-widget elementor-widget-button\" data-id=\"d401620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/learning.farmscharm.com\/cs\/report-inspirational-case-studies-2\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-download\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Pod\u00edvejte se na na\u0161i zpr\u00e1vu<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8764bb e-flex e-con-boxed e-con e-parent\" data-id=\"b8764bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c83c04a elementor-widget elementor-widget-heading\" data-id=\"c83c04a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Slovn\u00ed\u010dek pojm\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c3ce5 dce-col-1 dce-col-tablet-1 dce-posts-layout-template dce-col-mobile-1 elementor-widget elementor-widget-dce-dynamicposts-v2\" data-id=\"f1c3ce5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;style_items&quot;:&quot;template&quot;,&quot;grid_filters_all_filter&quot;:&quot;yes&quot;,&quot;grid_filters_all_default&quot;:&quot;yes&quot;,&quot;grid_filters_grid_type&quot;:&quot;flex&quot;}\" data-widget_type=\"dce-dynamicposts-v2.grid-filters\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"dce-fix-background-loop dce-posts-container dce-posts dce-dynamic-posts-collection  dce-grid-filters-container dce-skin-grid-filters dce-skin-grid dce-skin-grid-flex\">\n\t\t\t<div class=\"dce-filters align-left\"><span class=\"filters-item filter-active\"><a href=\"#\" data-filter=\"*\">V\u0161echny<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-a\">A<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-c\">C<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-d\">D<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-e\">E<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-f\">F<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-g\">G<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-h\">H<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-i\">I<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-m\">M<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-n\">N<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-o\">O<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-p\">P<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-r\">R<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-s\">S<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" data-e-disable-page-transition=\"false\" data-filter=\".first-letter-u\">U<\/a><\/span><span class=\"filters-separator\"><\/span><span class=\"filters-item\"><a href=\"#\" 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--e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-1\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agroturistick\u00e9 bal\u00ed\u010dky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Jsou speci\u00e1ln\u00ed nab\u00eddky slu\u017eeb od farem nebo venkovsk\u00fdch hospod\u00e1\u0159stv\u00ed pro n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed cht\u011bj\u00ed za\u017e\u00edt \u017eivot na farm\u011b. Tyto bal\u00ed\u010dky zahrnuj\u00ed aktivity jako prohl\u00eddky farmy, sklize\u0148 plodin, p\u00e9\u010di o zv\u00ed\u0159ata a ubytov\u00e1n\u00ed. C\u00edlem je nab\u00eddnout autentick\u00fd venkovsk\u00fd z\u00e1\u017eitek a podporovat vz\u00e1jemn\u00e9 porozum\u011bn\u00ed mezi venkovem a m\u011bstem.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1394 glossary type-glossary status-publish hentry first-letter-a dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1394\" data-dce-post-index=\"1\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-2\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agroturistika<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Agroturistika p\u0159edstavuje n\u00e1v\u0161t\u011bvu aktivn\u00edch farem nebo zem\u011bd\u011blsk\u00fdch podnik\u016f za \u00fa\u010delem zku\u0161enosti venkovn\u00e9ho \u017eivota. Tato forma turismu umo\u017e\u0148uje lidem aktivn\u011b se zapojit do zem\u011bd\u011blsk\u00fdch \u010dinnost\u00ed, dozv\u011bd\u011bt se v\u00edce o farma\u0159en\u00ed a pob\u00fdt p\u0159\u00edmo na farm\u011b. Aktivity mohou zahrnovat sklize\u0148 ovoce, p\u00e9\u010di o zv\u00ed\u0159ata i \u00fa\u010dast na semin\u00e1\u0159\u00edch o zem\u011bd\u011blsk\u00fdch postupech. Agroturismus tak nab\u00edz\u00ed kombinaci vzd\u011bl\u00e1n\u00ed, z\u00e1bavy a podpory m\u00edstn\u00edch komunit.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1411 glossary type-glossary status-publish hentry first-letter-a dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1411\" data-dce-post-index=\"2\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-3\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autorsk\u00e1 pr\u00e1va<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Autorsk\u00e1 pr\u00e1va jsou pr\u00e1vn\u00ed ochrana p\u016fvodn\u00edho autorsk\u00e9ho d\u00edla. Tato pr\u00e1va poskytuj\u00ed autor\u016fm kontrolu nad pou\u017e\u00edv\u00e1n\u00edm jejich d\u011bl a ud\u011bluj\u00ed jim ur\u010dit\u00e1 pr\u00e1va na rozmno\u017eov\u00e1n\u00ed, distribuci, ve\u0159ejn\u00e9 p\u0159edv\u00e1d\u011bn\u00ed a upravov\u00e1n\u00ed sv\u00fdch d\u011bl. Vztahuj\u00ed se na r\u016fzn\u00e1 d\u00edla a chr\u00e1n\u00ed tv\u016frce p\u0159ed neopr\u00e1vn\u011bn\u00fdm u\u017eit\u00edm jejich tvorby jin\u00fdmi. Doba platnosti autorsk\u00fdch pr\u00e1v m\u016f\u017ee b\u00fdt omezena a li\u0161\u00ed se podle zem\u011b a druhu d\u00edla. Autorsk\u00e1 pr\u00e1va jsou kl\u00ed\u010dov\u00fdm aspektem kulturn\u00edho a intelektu\u00e1ln\u00edho vlastnictv\u00ed.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1395 glossary type-glossary status-publish hentry first-letter-c dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1395\" data-dce-post-index=\"3\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-4\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00edlov\u00e1 skupina<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Ozna\u010duje konkr\u00e9tn\u00ed skupinu lid\u00ed nebo demografickou skupinu, kterou m\u00e1 produkt, slu\u017eba nebo sd\u011blen\u00ed oslovit a ovlivnit. Je to skupina, u kter\u00e9 je nejv\u011bt\u0161\u00ed pravd\u011bpodobnost, \u017ee bude m\u00edt z\u00e1jem o to, co je nab\u00edzeno, a marketingov\u00e9 \u00fasil\u00ed je \u010dasto p\u0159izp\u016fsobeno tak, aby odpov\u00eddalo jej\u00edm preferenc\u00edm, pot\u0159eb\u00e1m a charakteristik\u00e1m. Pochopen\u00ed c\u00edlov\u00e9 skupiny pom\u00e1h\u00e1 p\u0159i vytv\u00e1\u0159en\u00ed efektivn\u011bj\u0161\u00edch strategi\u00ed a l\u00e9pe p\u0159izp\u016fsoben\u00e9ho obsahu.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1387 glossary type-glossary status-publish hentry first-letter-c dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1387\" data-dce-post-index=\"4\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-5\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CLLD \/ Komunitn\u011b veden\u00fd m\u00edstn\u00ed rozvoj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Komunitn\u011b veden\u00fd m\u00edstn\u00ed rozvoj se zam\u011b\u0159uje na konkr\u00e9tn\u00ed \u00fazem\u00ed (\u00fazemn\u00ed p\u016fsobnost m\u00edstn\u00edch ak\u010dn\u00edch skupin), je veden m\u00edstn\u00edmi ak\u010dn\u00edmi skupinami slo\u017een\u00fdmi ze subjekt\u016f, kter\u00e9 zastupuj\u00ed ve\u0159ejn\u00e9 a soukrom\u00e9 region\u00e1ln\u00ed socioekonomick\u00e9 z\u00e1jmy a v nich\u017e nemaj\u00ed rozhodovac\u00ed v\u011bt\u0161inu \u017e\u00e1dn\u00e9 org\u00e1ny ve\u0159ejn\u00e9 spr\u00e1vy vymezen\u00e9 podle vnitrost\u00e1tn\u00edch p\u0159edpis\u016f ani \u017e\u00e1dn\u00e1 ze z\u00e1jmov\u00fdch skupin. Je realizov\u00e1n na z\u00e1klad\u011b strategi\u00ed navr\u017een\u00fdch jednotliv\u00fdmi m\u00edstn\u00edmi skupinami (tzv. strategie CLLD) a koncipov\u00e1n s ohledem na subregion\u00e1ln\u00ed pot\u0159eby a potenci\u00e1l. Zahrnuje inovativn\u00ed prvky v m\u00edstn\u00edch souvislostech, vz\u00e1jemn\u00e9 propojov\u00e1n\u00ed a spolupr\u00e1ci.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1392 glossary type-glossary status-publish hentry first-letter-d dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1392\" data-dce-post-index=\"5\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-6\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diverzifikace zem\u011bd\u011blsk\u00e9ho podniku\/farmy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Existuj\u00ed: (1) zem\u011bd\u011blsk\u00e1 diverzifikace (nap\u0159. prodej specifick\u00e9ho sortimentu v\u00fdrobk\u016f); (2) diferenciace v\u00fdrobk\u016f (nap\u0159. ekologick\u00e1 produkce nebo v\u00fdrobky s chr\u00e1n\u011bn\u00fdm ozna\u010den\u00edm p\u016fvodu); (3) nezem\u011bd\u011blsk\u00e1 diverzifikace (nap\u0159. rekrea\u010dn\u00ed aktivity). Jedn\u00e1 se o kombinaci r\u016fznorod\u00e9ho zem\u011bd\u011blstv\u00ed s nezem\u011bd\u011blsk\u00fdmi aktivitami, kter\u00e9 p\u0159edstavuj\u00ed b\u011b\u017enou strategii pro pos\u00edlen\u00ed odolnosti mal\u00fdch evropsk\u00fdch farm\u00e1\u0159sk\u00fdch podnik\u016f. U takov\u00fdch podnik\u016f jsou produkty, kter\u00e9 vy\u017eaduj\u00ed zpracov\u00e1n\u00ed, obvykle uv\u00e1d\u011bny na trh pomoc\u00ed integrovan\u00fdch dodavatelsk\u00fdch \u0159et\u011bzc\u016f, a marketingov\u00e9 p\u0159\u00edstupy se li\u0161\u00ed u podnik\u016f s r\u016fzn\u00fdmi obory a v\u00edce zam\u011b\u0159en\u00edmi.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1401 glossary type-glossary status-publish hentry first-letter-e dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1401\" data-dce-post-index=\"6\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-7\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">E-mailov\u00fd marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Zahrnuje zas\u00edl\u00e1n\u00ed propaga\u010dn\u00edho obsahu, aktualizac\u00ed nebo newsletter\u016f ur\u010dit\u00e9mu publiku prost\u0159ednictv\u00edm e-mailu. Jeho c\u00edlem je zaujmout p\u0159\u00edjemce, budovat pov\u011bdom\u00ed o zna\u010dce, podporovat prodej a posilovat loajalitu z\u00e1kazn\u00edk\u016f. Tento p\u0159\u00edstup se op\u00edr\u00e1 o personalizovan\u00e1 sd\u011blen\u00ed, atraktivn\u00ed design, segmentaci publika a anal\u00fdzu v\u00fdkonnosti s c\u00edlem optimalizovat \u00fa\u010dinnost kampan\u011b.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1383 glossary type-glossary status-publish hentry first-letter-f dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1383\" data-dce-post-index=\"7\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-8\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Farm\u00e1\u0159<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>&#8222;Farm\u00e1\u0159em&#8220; je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba nebo skupina fyzick\u00fdch nebo pr\u00e1vnick\u00fdch osob bez ohledu na pr\u00e1vn\u00ed postaven\u00ed p\u0159iznan\u00e9 t\u00e9to skupin\u011b a jej\u00edm \u010dlen\u016fm vnitrost\u00e1tn\u00edm pr\u00e1vem, jej\u00ed\u017e zem\u011bd\u011blsk\u00fd podnik se nach\u00e1z\u00ed v \u00fazemn\u00ed p\u016fsobnosti Smluv, jak je vymezena v \u010dl\u00e1nku 52 Smlouvy o Evropsk\u00e9 unii ve spojen\u00ed s \u010dl\u00e1nky 349 a 355 Smlouvy o fungov\u00e1n\u00ed Evropsk\u00e9 unie (SFEU), a kter\u00e1 vykon\u00e1v\u00e1 zem\u011bd\u011blskou \u010dinnost ur\u010denou \u010dlensk\u00fdmi st\u00e1ty v souladu s \u010dl. 4 odst. 2.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1386 glossary type-glossary status-publish hentry first-letter-f dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1386\" data-dce-post-index=\"8\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-9\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finan\u010dn\u00ed prost\u0159edky EU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Finan\u010dn\u00ed prost\u0159edky EU ur\u010den\u00e9 na spolufinancov\u00e1n\u00ed program\u016f zahrnut\u00fdch do dohody o partnerstv\u00ed: Evropsk\u00fd fond pro region\u00e1ln\u00ed rozvoj, Fond soudr\u017enosti, Evropsk\u00fd soci\u00e1ln\u00ed fond plus, Evropsk\u00fd n\u00e1mo\u0159n\u00ed a ryb\u00e1\u0159sk\u00fd fond a Fond pro spravedlivou transformaci.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1408 glossary type-glossary status-publish hentry first-letter-g dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1408\" data-dce-post-index=\"9\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-10\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grafick\u00fd design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Grafick\u00fd design je profese, akademick\u00e1 discipl\u00edna a u\u017eit\u00e9 um\u011bn\u00ed, jeho\u017e \u010dinnost spo\u010d\u00edv\u00e1 v projekci vizu\u00e1ln\u00edch sd\u011blen\u00ed ur\u010den\u00fdch k p\u0159ed\u00e1v\u00e1n\u00ed specifick\u00fdch sd\u011blen\u00ed soci\u00e1ln\u00edm skupin\u00e1m s konkr\u00e9tn\u00edmi c\u00edli. Podle Americk\u00e9ho institutu grafick\u00e9ho um\u011bn\u00ed (AIGA\u00ae) je grafick\u00fd design \u201eum\u011bn\u00ed a praxe pl\u00e1nov\u00e1n\u00ed a prom\u00edt\u00e1n\u00ed my\u0161lenek a z\u00e1\u017eitk\u016f s vizu\u00e1ln\u00edm a textov\u00fdm obsahem&#8220;. Zjednodu\u0161en\u011b \u0159e\u010deno, grafi\u010dt\u00ed design\u00e9\u0159i vytv\u00e1\u0159ej\u00ed vizu\u00e1ly, aby sd\u011blovali ur\u010dit\u00e1 sd\u011blen\u00ed.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1384 glossary type-glossary status-publish hentry first-letter-h dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1384\" data-dce-post-index=\"10\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-11\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Holdingov\u00e1 spole\u010dnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>P\u0159edstavuje v\u0161echny jednotky vyu\u017e\u00edvan\u00e9 k zem\u011bd\u011blsk\u00e9 \u010dinnosti a spravovan\u00e9 farm\u00e1\u0159em, kter\u00e9 se nach\u00e1zej\u00ed na \u00fazem\u00ed t\u00e9ho\u017e \u010dlensk\u00e9ho st\u00e1tu;<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1403 glossary type-glossary status-publish hentry first-letter-i dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1403\" data-dce-post-index=\"11\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-12\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Influencer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Osoba s v\u00fdznamnou online p\u0159\u00edtomnost\u00ed a d\u016fv\u011bryhodnost\u00ed v ur\u010dit\u00e9m odv\u011btv\u00ed nebo oboru. D\u00edky sv\u00fdm odborn\u00fdm znalostem, autorit\u011b nebo p\u0159\u00edbuznosti m\u016f\u017ee ovliv\u0148ovat n\u00e1kupn\u00ed rozhodnut\u00ed a chov\u00e1n\u00ed sv\u00fdch p\u0159\u00edznivc\u016f nebo publika. Influence\u0159i \u010dasto spolupracuj\u00ed se zna\u010dkami na propagaci produkt\u016f nebo slu\u017eeb a vyu\u017e\u00edvaj\u00ed sv\u00e9ho dosahu a zapojen\u00ed k tomu, aby sv\u00fdm sleduj\u00edc\u00edm podpo\u0159ili zbo\u017e\u00ed nebo ho zrecenzovali. Mohou p\u016fsobit na r\u016fzn\u00fdch platform\u00e1ch, jako jsou soci\u00e1ln\u00ed m\u00e9dia, blogy nebo weby pro sd\u00edlen\u00ed vide\u00ed, a p\u011bstovat si tak loaj\u00e1ln\u00ed a anga\u017eovan\u00e9 publikum.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1416 glossary type-glossary status-publish hentry first-letter-i dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1416\" data-dce-post-index=\"12\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-13\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intervence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>P\u0159edstavuje podp\u016frn\u00fd n\u00e1stroj, kter\u00fd m\u00e1 soubor podm\u00ednek stanoven\u00fdch \u010dlensk\u00fdm st\u00e1tem ve sv\u00e9m strategick\u00e9m pl\u00e1nu spole\u010dn\u00e9 zem\u011bd\u011blsk\u00e9 politiky (SZP). Tyto podm\u00ednky se odv\u00edjej\u00ed od typu z\u00e1sahu, kter\u00fd je specifikov\u00e1n v dan\u00e9m na\u0159\u00edzen\u00ed.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1390 glossary type-glossary status-publish hentry first-letter-m dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1390\" data-dce-post-index=\"13\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-14\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multifunk\u010dnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Krom\u011b sv\u00e9 prim\u00e1rn\u00ed funkce, kterou je produkce potravin a obd\u011bl\u00e1v\u00e1n\u00ed p\u016fdy, m\u016f\u017ee farma\u0159stv\u00ed tak\u00e9 utv\u00e1\u0159et krajinu, chr\u00e1nit \u017eivotn\u00ed prost\u0159ed\u00ed a \u00fazem\u00ed a zachov\u00e1vat biologickou rozmanitost, udr\u017eiteln\u011b hospoda\u0159it se zdroji, p\u0159isp\u00edvat k socioekonomick\u00e9mu p\u0159e\u017eit\u00ed venkovsk\u00fdch oblast\u00ed a zaji\u0161\u0165ovat potravinovou bezpe\u010dnost. Pokud zem\u011bd\u011blstv\u00ed ke sv\u00e9 prim\u00e1rn\u00ed \u00faloze p\u0159id\u00e1 jednu nebo v\u00edce t\u011bchto funkc\u00ed, lze jej ozna\u010dit za multifunk\u010dn\u00ed.&#8220; (OECD &#8211; Organizace pro hospod\u00e1\u0159sk\u00fd rozvoj a spolupr\u00e1ci &#8211; 2001). Podle definice Gener\u00e1ln\u00edho \u0159editelstv\u00ed pro zem\u011bd\u011blstv\u00ed Evropsk\u00e9 komise multifunk\u010dnost sdru\u017euje tzv. dopl\u0148kov\u00e9 role, kter\u00e9 zem\u011bd\u011blstv\u00ed pln\u00ed ve spole\u010dnosti vedle sv\u00e9 role producenta potravin, \u010detn\u011b poskytov\u00e1n\u00ed ve\u0159ejn\u00fdch statk\u016f, jako je zabezpe\u010den\u00ed potravin, udr\u017eiteln\u00fd rozvoj, ochrana \u017eivotn\u00edho prost\u0159ed\u00ed, \u017eivotaschopnost venkova a udr\u017eov\u00e1n\u00ed obecn\u00e9 rovnov\u00e1hy ve spole\u010dnosti mezi p\u0159\u00edjmy zem\u011bd\u011blsc\u016f a p\u0159\u00edjmy lid\u00ed z jin\u00fdch zam\u011bstn\u00e1n\u00ed. Multifunk\u010dnost zem\u011bd\u011blstv\u00ed lze definovat jako schopnost prim\u00e1rn\u00edho sektoru produkovat sekund\u00e1rn\u00ed zbo\u017e\u00ed a slu\u017eby r\u016fzn\u00e9ho druhu spole\u010dn\u011b a do jist\u00e9 m\u00edry nevyhnuteln\u011b spojen\u00e9 s v\u00fdrobou produkt\u016f ur\u010den\u00fdch pro lidskou a \u017eivo\u010di\u0161nou spot\u0159ebu.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1400 glossary type-glossary status-publish hentry first-letter-n dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1400\" data-dce-post-index=\"14\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-15\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Newsletter je pravideln\u011b distribuovan\u00e1 publikace obsahuj\u00edc\u00ed aktuality, novinky nebo informace t\u00fdkaj\u00edc\u00ed se ur\u010dit\u00e9ho t\u00e9matu, organizace nebo z\u00e1jmu. C\u00edlem newsletter\u016f, kter\u00e9 jsou obvykle doru\u010dov\u00e1ny e-mailem, je zaujmout a informovat odb\u011bratele o ned\u00e1vn\u00e9m v\u00fdvoji, ud\u00e1lostech, propaga\u010dn\u00edch akc\u00edch nebo relevantn\u00edm obsahu odes\u00edlatele. \u010casto obsahuj\u00ed \u010dl\u00e1nky, ozn\u00e1men\u00ed, nadch\u00e1zej\u00edc\u00ed ud\u00e1losti, propaga\u010dn\u00ed akce a n\u011bkdy i exkluzivn\u00ed nab\u00eddky nebo post\u0159ehy. Hlavn\u00edm \u00fa\u010delem newsletteru je udr\u017eovat komunikaci s c\u00edlov\u00fdm publikem, podporovat vztahy a poskytovat cenn\u00e9 a aktu\u00e1ln\u00ed informace, aby byli odb\u011bratel\u00e9 informov\u00e1ni a zapojeni.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1393 glossary type-glossary status-publish hentry first-letter-n dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1393\" data-dce-post-index=\"15\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-16\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nezem\u011bd\u011blsk\u00e9 aktivity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Nezem\u011bd\u011blsk\u00e9 aktivity vedou k p\u0159ehodnocen\u00ed tradi\u010dn\u00edch zem\u011bd\u011blsk\u00fdch \u010dinnost\u00ed, kter\u00e9 i nad\u00e1le p\u0159edstavuj\u00ed hlavn\u00ed ekonomickou \u010d\u00ednnost, zejm\u00e9na v nejv\u00edce opom\u00edjen\u00fdch oblastech, a\u010dkoliv se ji\u017e nevykon\u00e1vaj\u00ed v\u00fdhradn\u011b.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1399 glossary type-glossary status-publish hentry first-letter-o dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1399\" data-dce-post-index=\"16\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-17\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Jsou propaga\u010dn\u00ed strategie a techniky prov\u00e1d\u011bn\u00e9 prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f jako je internet, soci\u00e1ln\u00ed m\u00e9dia, e-mail, webov\u00e9 str\u00e1nky a vyhled\u00e1va\u010de. Zahrnuje r\u016fzn\u00e9 metody jako je obsahov\u00fd marketing, marketing na soci\u00e1ln\u00edch s\u00edt\u00edch, optimalizace pro vyhled\u00e1va\u010de (SEO), reklama placen\u00e1 za kliknut\u00ed (PPC), e-mailov\u00fd marketing a spolupr\u00e1ce s influencery. Hlavn\u00edm c\u00edlem online marketingu je zv\u00fd\u0161it viditelnost zna\u010dky, zaujmout c\u00edlov\u00e9 publikum, zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek, generovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a nakonec zv\u00fd\u0161it prodej nebo konverze prost\u0159ednictv\u00edm digit\u00e1ln\u00edch platforem.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1409 glossary type-glossary status-publish hentry first-letter-o dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1409\" data-dce-post-index=\"17\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-18\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimalizace webu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Optimalizace webu je proces zlep\u0161ov\u00e1n\u00ed v\u00fdkonu, rychlosti a viditelnosti webov\u00fdch str\u00e1nek s c\u00edlem zv\u00fd\u0161it u\u017eivatelsk\u00fd komfort a zlep\u0161it pozice ve vyhled\u00e1va\u010d\u00edch. K tomu slou\u017e\u00ed techniky jako je SEO, optimalizace obsahu a efektivn\u00ed k\u00f3dov\u00e1n\u00ed, kter\u00e9 zaji\u0161\u0165uj\u00ed optim\u00e1ln\u00ed funk\u010dnost a rychlej\u0161\u00ed na\u010d\u00edt\u00e1n\u00ed ve webov\u00fdch prohl\u00ed\u017ee\u010d\u00edch a vyhled\u00e1va\u010d\u00edch.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1385 glossary type-glossary status-publish hentry first-letter-p dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1385\" data-dce-post-index=\"18\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-19\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00edjemce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>V souvislosti s druhy intervenc\u00ed pro rozvoj venkova se rozum\u00ed: a) ve\u0159ejnopr\u00e1vn\u00ed nebo soukromopr\u00e1vn\u00ed subjekt, subjekt s pr\u00e1vn\u00ed subjektivitou nebo bez pr\u00e1vn\u00ed subjektivity, fyzick\u00e1 osoba nebo skupina fyzick\u00fdch nebo pr\u00e1vnick\u00fdch osob odpov\u011bdn\u00e1 za zah\u00e1jen\u00ed nebo zah\u00e1jen\u00ed i prov\u00e1d\u011bn\u00ed operac\u00ed; b) v souvislosti s finan\u010dn\u00edmi n\u00e1stroji subjekt, kter\u00fd prov\u00e1d\u00ed holdingov\u00fd fond, nebo pokud neexistuje struktura holdingov\u00e9ho fondu, subjekt, kter\u00fd prov\u00e1d\u00ed specifick\u00fd fond nebo spravuje finan\u010dn\u00ed n\u00e1stroj, \u0159\u00eddic\u00ed org\u00e1n.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1388 glossary type-glossary status-publish hentry first-letter-p dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1388\" data-dce-post-index=\"19\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-20\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Program je z\u00e1kladn\u00ed strategick\u00fd dokument tematick\u00e9, finan\u010dn\u00ed a technick\u00e9 povahy pro danou tematickou oblast nebo \u00fazem\u00ed s popisem konkr\u00e9tn\u00edch c\u00edl\u016f a priorit pro vyu\u017eit\u00ed fond\u016f EU v programov\u00e9m obdob\u00ed 2021-2027, kter\u00fdch chce \u010dlensk\u00fd st\u00e1t v dan\u00e9 tematick\u00e9 oblasti\/priorit\u011b dos\u00e1hnout a jak\u00fdm zp\u016fsobem jich m\u00e1 b\u00fdt dosa\u017eeno, a to ve vazb\u011b na Dohodu o partnerstv\u00ed a strategii Unie. Jedn\u00e1 se o z\u00e1vazn\u00fd dokument pro \u0159\u00eddic\u00ed org\u00e1n dan\u00e9ho programu v\u016f\u010di Evropsk\u00e9 komisi. B\u00fdv\u00e1 naz\u00fdv\u00e1n tak\u00e9 programov\u00fdm dokumentem.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1389 glossary type-glossary status-publish hentry first-letter-p dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1389\" data-dce-post-index=\"20\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-21\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projekt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Projekt je ucelen\u00fd soubor \u010dinnost\u00ed spolufinancovan\u00fdch z programu, kter\u00fd je zam\u011b\u0159en na dosa\u017een\u00ed jasn\u011b definovan\u00fdch a m\u011b\u0159iteln\u00fdch c\u00edl\u016f. Projekt zahrnuje r\u016fznorod\u00e9 projektov\u00e9 aktivity, kter\u00e9 p\u0159isp\u00edvaj\u00ed ke spln\u011bn\u00ed podm\u00ednek hodnocen\u00ed a k dosa\u017een\u00ed c\u00edl\u016f a \u00fa\u010delu projektu. Je realizov\u00e1n ve stanoven\u00e9m \u010dasov\u00e9m r\u00e1mci a s dan\u00fdm rozpo\u010dtem, p\u0159i\u010dem\u017e se rozli\u0161uj\u00ed uznateln\u00e9 a neuznateln\u00e9 n\u00e1klady. Z hlediska typ\u016f operac\u00ed se rozli\u0161uje individu\u00e1ln\u00ed projekt a zjednodu\u0161en\u00fd projekt.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1398 glossary type-glossary status-publish hentry first-letter-p dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1398\" data-dce-post-index=\"21\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-22\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Propagace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Propagace znamen\u00e1 strategick\u00e9 aktivity zam\u011b\u0159en\u00e9 na zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed, z\u00e1jmu a zapojen\u00ed do produktu, slu\u017eby nebo ud\u00e1losti. Zahrnuje r\u016fzn\u00e9 marketingov\u00e9 techniky jako je reklama, vztahy s ve\u0159ejnost\u00ed, slevy nebo speci\u00e1ln\u00ed nab\u00eddky, jejich\u017e c\u00edlem je p\u0159il\u00e1kat a udr\u017eet z\u00e1kazn\u00edky, zv\u00fd\u0161it viditelnost a podpo\u0159it prodej nebo \u00fa\u010dast. C\u00edlem je ovlivnit vn\u00edm\u00e1n\u00ed, vyvolat z\u00e1jem a podpo\u0159it akci u vybran\u00e9 c\u00edlov\u00e9 skupiny.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1414 glossary type-glossary status-publish hentry first-letter-p dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1414\" data-dce-post-index=\"22\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-23\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Propaga\u010dn\u00ed materi\u00e1l<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Jedn\u00e1 se o materi\u00e1ly jako jsou bro\u017eury, let\u00e1ky, bannery a digit\u00e1ln\u00ed obsah, kter\u00e9 maj\u00ed p\u0159il\u00e1kat a informovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a v kone\u010dn\u00e9m d\u016fsledku podpo\u0159it prodej a pov\u011bdom\u00ed o zna\u010dce.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1410 glossary type-glossary status-publish hentry first-letter-r dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1410\" data-dce-post-index=\"23\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-24\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Responzivn\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Responzivn\u00ed webdesign (RWD) ozna\u010duje navrhov\u00e1n\u00ed webov\u00fdch str\u00e1nek tak, aby se p\u0159izp\u016fsobily za\u0159\u00edzen\u00ed u\u017eivatele. C\u00edlem je, aby si webov\u00e9 str\u00e1nky zachovaly optim\u00e1ln\u00ed pou\u017eitelnost a vzhled bez ohledu na to, na jak\u00e9m za\u0159\u00edzen\u00ed jsou zobrazeny. Responzivn\u00ed webdesign spo\u010d\u00edv\u00e1 ve vytv\u00e1\u0159en\u00ed webov\u00fdch str\u00e1nek, kter\u00e9 vypadaj\u00ed dob\u0159e na v\u0161ech za\u0159\u00edzen\u00edch, a automaticky se p\u0159izp\u016fsob\u00ed r\u016fzn\u00fdm velikostem obrazovky a zobrazovac\u00edm port\u016fm.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1397 glossary type-glossary status-publish hentry first-letter-s dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1397\" data-dce-post-index=\"24\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-25\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1ln\u00ed s\u00edt\u011b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159edstavuj\u00ed online platformy jako Facebook, X, Instagram a LinkedIn a webov\u00e9 str\u00e1nky, kter\u00e9 u\u017eivatel\u016fm umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et a sd\u00edlet obsah, komunikovat a navazovat kontakty s ostatn\u00edmi. Tyto platformy umo\u017e\u0148uj\u00ed lidem navazovat kontakty, vym\u011b\u0148ovat si informace, sd\u00edlet n\u00e1zory a zapojovat se do r\u016fznorod\u00e9ho obsahu, v\u010detn\u011b textu, obr\u00e1zk\u016f, vide\u00ed a odkaz\u016f. Slou\u017e\u00ed jako centrum pro komunikaci, z\u00e1bavu a \u0161\u00ed\u0159en\u00ed informac\u00ed mezi jednotlivci, podniky a komunitami po cel\u00e9m sv\u011bt\u011b. Platformy soci\u00e1ln\u00edch m\u00e9di\u00ed se li\u0161\u00ed a nab\u00edzej\u00ed r\u016fzn\u00e9 vlastnosti a funkce, ale spole\u010dn\u011b usnad\u0148uj\u00ed interakce v re\u00e1ln\u00e9m \u010dase, podporuj\u00ed komunity a umo\u017e\u0148uj\u00ed navazov\u00e1n\u00ed osobn\u00edch i profesn\u00edch kontakt\u016f.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1404 glossary type-glossary status-publish hentry first-letter-s dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1404\" data-dce-post-index=\"25\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-26\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Syst\u00e9m spr\u00e1vce kan\u00e1l\u016f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Jedn\u00e1 se o n\u00e1stroj pou\u017e\u00edvan\u00fd p\u0159edev\u0161\u00edm v cestovn\u00edm ruchu ke zefektivn\u011bn\u00ed spr\u00e1vy z\u00e1sob nap\u0159\u00ed\u010d r\u016fzn\u00fdmi online rezerva\u010dn\u00edmi kan\u00e1ly. Centralizuje \u0159\u00edzen\u00ed, synchronizuje dostupnost a ceny a automatizuje aktualizace v re\u00e1ln\u00e9m \u010dase. Tento syst\u00e9m pom\u00e1h\u00e1 podnik\u016fm efektivn\u011b distribuovat invent\u00e1\u0159 pokoj\u016f a optimalizovat cenov\u00e9 strategie nap\u0159\u00ed\u010d r\u016fzn\u00fdmi online platformami.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1402 glossary type-glossary status-publish hentry first-letter-u dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1402\" data-dce-post-index=\"26\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-27\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Udr\u017eitelnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Udr\u017eitelnost se vztahuje k uspokojov\u00e1n\u00ed sou\u010dasn\u00fdch pot\u0159eb, ani\u017e by byla ohro\u017eena schopnost budouc\u00edch generac\u00ed uspokojovat sv\u00e9 vlastn\u00ed pot\u0159eby. Zahrnuje p\u00e9\u010di o \u017eivotn\u00ed prost\u0159ed\u00ed, ekonomickou \u017eivotaschopnost a soci\u00e1ln\u00ed odpov\u011bdnost. Zahrnuje moudr\u00e9 vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f, sni\u017eov\u00e1n\u00ed mno\u017estv\u00ed odpadu a zohled\u0148ov\u00e1n\u00ed dlouhodob\u00fdch dopad\u016f s c\u00edlem zajistit vyv\u00e1\u017eenou a zdravou budoucnost pro lidi i planetu.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1415 glossary type-glossary status-publish hentry first-letter-u dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1415\" data-dce-post-index=\"27\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-28\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed UX\/UI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 rozhran\u00ed (UX\/UI) se zab\u00fdv\u00e1 navrhov\u00e1n\u00edm digit\u00e1ln\u00edch rozhran\u00ed tak, aby zd\u016fraz\u0148ovala pozitivn\u00ed u\u017eivatelskou zku\u0161enost (UX) a byla intuitivn\u00ed pro u\u017eivatele (UI). C\u00edlem je vytv\u00e1\u0159et vizu\u00e1ln\u011b atraktivn\u00ed a snadno ovladateln\u00e9 designy, kter\u00e9 respektuj\u00ed pot\u0159eby, chov\u00e1n\u00ed a preference u\u017eivatel\u016f. Hlavn\u00edm z\u00e1m\u011brem je zlep\u0161it celkov\u00e9 u\u017e\u00edv\u00e1n\u00ed a spokojenost s digit\u00e1ln\u00edm produktem nebo slu\u017ebou.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1396 glossary type-glossary status-publish hentry first-letter-v dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1396\" data-dce-post-index=\"28\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-29\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vizu\u00e1ln\u00ed identita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Je pojem pro v\u0161echny vizu\u00e1ln\u00ed grafick\u00e9 prvky a \u010dinnosti, kter\u00e9 maj\u00ed na prvn\u00ed pohled odli\u0161it danou organizaci \u010di spole\u010dnost od konkurence a ostatn\u00edch instituc\u00ed v\u016fbec a jednozna\u010dn\u011b ji identifikovat. Zahrnuje vizu\u00e1ln\u00ed prvky, kter\u00e9 reprezentuj\u00ed a odli\u0161uj\u00ed ur\u010dit\u00fd subjekt, nap\u0159\u00edklad zna\u010dku, organizaci nebo projekt. Zahrnuje logo, barevnou paletu, typografii, obr\u00e1zky a styl designu, kter\u00e9 spole\u010dn\u011b vyjad\u0159uj\u00ed osobnost, hodnoty a sd\u011blen\u00ed subjektu. Siln\u00e1 vizu\u00e1ln\u00ed identita zaji\u0161\u0165uje konzistenci nap\u0159\u00ed\u010d r\u016fzn\u00fdmi m\u00e9dii a pom\u00e1h\u00e1 vytvo\u0159it rozpoznateln\u00fd a zapamatovateln\u00fd obraz v mysl\u00edch c\u00edlov\u00e9 skupiny.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\n\t\t<article class=\"post-1405 glossary type-glossary status-publish hentry first-letter-z dce-post dce-post-item dce-item-filterable dce-grid-filters-item dce-item-grid-filters dce-item-grid\" data-dce-post-id=\"1405\" data-dce-post-index=\"29\">\n\t\t\t<div class=\"dce-post-block\">\n\t\t<style>.elementor-1323 .elementor-element.elementor-element-95a1ed3{--display:flex;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Arial;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-1323 .elementor-element.elementor-element-6d7bea4 .elementor-heading-title{font-family:\"Arial Rounded MT Bold\", Arial;font-size:1.6rem;font-weight:600;color:var( --e-global-color-67d189c );}.elementor-widget-theme-post-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Arial;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );}.elementor-1323 .elementor-element.elementor-element-c5c1313{color:var( --e-global-color-67d189c );font-family:\"Arial\", Arial;font-size:1em;font-weight:400;}@media(max-width:1024px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}@media(max-width:767px){.elementor-widget-theme-post-content{font-size:var( --e-global-typography-text-font-size );}}\/* Start custom CSS for theme-post-content, class: .elementor-element-c5c1313 *\/.elementor-1323 .elementor-element.elementor-element-c5c1313 a {\n    color: #DBBA71;\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'Arial Rounded MT Bold';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/farmscharm.com\/wp-content\/uploads\/2023\/03\/ArialRoundedMTOnP.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"single-post\" data-elementor-id=\"1323\" class=\"elementor elementor-1323 dce-elementor-rendering-id-30\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-95a1ed3 e-flex e-con-boxed e-con e-parent\" data-id=\"95a1ed3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d7bea4 elementor-widget elementor-widget-heading\" data-id=\"6d7bea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zelen\u00e1 dohoda EU z farmy na vidli\u010dku<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5c1313 elementor-widget elementor-widget-theme-post-content\" data-id=\"c5c1313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<p>Evropsk\u00e1 zelen\u00e1 dohoda je r\u00e1mcov\u00fd program EU, jeho\u017e c\u00edlem je p\u0159em\u011bnit Evropskou unii na modern\u00ed, konkurenceschopnou ekonomiku \u00fa\u010dinn\u011b vyu\u017e\u00edvaj\u00edc\u00ed zdroje, kter\u00e1 do roku 2050 zajist\u00ed nulov\u00e9 \u010dist\u00e9 emise sklen\u00edkov\u00fdch plyn\u016f a bude se zab\u00fdvat environment\u00e1ln\u00edmi ot\u00e1zkami jako je zm\u011bna klimatu, ztr\u00e1ta biologick\u00e9 rozmanitosti, \u00fabytek ozonov\u00e9 vrstvy, zne\u010di\u0161t\u011bn\u00ed vody, stres ve m\u011bstech, produkce odpadu a dal\u0161\u00ed. Jednou z t\u011bchto strategi\u00ed je strategie Farm to Fork, \u201ez farmy na vidli\u010dku&#8220;\/ \u201eod farm\u00e1\u0159e ke spot\u0159ebiteli&#8220;, jej\u00edm\u017e c\u00edlem je zajistit, aby potravinov\u00e9 syst\u00e9my byly spravedliv\u00e9, zdrav\u00e9 a \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed, a to prost\u0159ednictv\u00edm nezbytn\u00e9ho p\u0159epracov\u00e1n\u00ed na\u0161ich potravinov\u00fdch syst\u00e9m\u016f: (1) v\u00fdroba, (2) \u010di\u0161t\u011bn\u00ed a balen\u00ed, (3) distribuce, (4) maloobchod a (5) spot\u0159eba. V\u00edce informac\u00ed naleznete <a href=\"https:\/\/food.ec.europa.eu\/horizontal-topics\/farm-fork-strategy_en?prefLang=cs&amp;etrans=cs.\">zde<\/a>.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dom\u016f &gt; Projektov\u00e9 v\u00fdstupy Na t\u00e9to str\u00e1nce naleznete zdroje informac\u00ed o agroturistice. Sou\u010d\u00e1st\u00ed jsou plak\u00e1t projektu FARMS\u00b4 CHARM, projektov\u00e9 v\u00fdstupy a slovn\u00ed\u010dek kl\u00ed\u010dov\u00fdch pojm\u016f pou\u017e\u00edvan\u00fdch ve vzd\u011bl\u00e1vac\u00edch materi\u00e1lech. Plak\u00e1t Tento plak\u00e1t poskytuje z\u00e1kladn\u00ed informace o projektu FARMS\u00b4 CHARM t\u00fdkaj\u00edc\u00ed se z\u00fa\u010dastn\u011bn\u00fdch partner\u016f, projektov\u00fdch c\u00edl\u016f a pl\u00e1novan\u00fdch v\u00fdstup\u016f projektu. M\u016f\u017eete si jej st\u00e1hnout a sd\u00edlet. Pro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1379","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Projektov\u00e9 v\u00fdstupy - FarmsCharm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/farmscharm.com\/cs\/zdroje\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projektov\u00e9 v\u00fdstupy - FarmsCharm\" \/>\n<meta property=\"og:description\" content=\"Dom\u016f &gt; Projektov\u00e9 v\u00fdstupy Na t\u00e9to str\u00e1nce naleznete zdroje informac\u00ed o agroturistice. 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