{"id":1399,"date":"2024-01-23T11:27:53","date_gmt":"2024-01-23T11:27:53","guid":{"rendered":"https:\/\/farmscharm.com\/?post_type=glossary&#038;p=1399"},"modified":"2024-02-07T06:15:44","modified_gmt":"2024-02-07T06:15:44","slug":"online-marketing","status":"publish","type":"glossary","link":"https:\/\/farmscharm.com\/cs\/glossary\/online-marketing","title":{"rendered":"Online marketing"},"content":{"rendered":"\n<p>Jsou propaga\u010dn\u00ed strategie a techniky prov\u00e1d\u011bn\u00e9 prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f jako je internet, soci\u00e1ln\u00ed m\u00e9dia, e-mail, webov\u00e9 str\u00e1nky a vyhled\u00e1va\u010de. Zahrnuje r\u016fzn\u00e9 metody jako je obsahov\u00fd marketing, marketing na soci\u00e1ln\u00edch s\u00edt\u00edch, optimalizace pro vyhled\u00e1va\u010de (SEO), reklama placen\u00e1 za kliknut\u00ed (PPC), e-mailov\u00fd marketing a spolupr\u00e1ce s influencery. Hlavn\u00edm c\u00edlem online marketingu je zv\u00fd\u0161it viditelnost zna\u010dky, zaujmout c\u00edlov\u00e9 publikum, zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek, generovat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a nakonec zv\u00fd\u0161it prodej nebo konverze prost\u0159ednictv\u00edm digit\u00e1ln\u00edch platforem.<\/p>\n","protected":false},"featured_media":0,"template":"","first-letter":[76],"class_list":["post-1399","glossary","type-glossary","status-publish","hentry","first-letter-o"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Online marketing - FarmsCharm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/farmscharm.com\/cs\/glossary\/online-marketing\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online marketing - FarmsCharm\" \/>\n<meta property=\"og:description\" content=\"Jsou propaga\u010dn\u00ed strategie a techniky prov\u00e1d\u011bn\u00e9 prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f jako je internet, soci\u00e1ln\u00ed m\u00e9dia, e-mail, webov\u00e9 str\u00e1nky a vyhled\u00e1va\u010de. 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